American Crew is committed to offering men a great new experience and provide them with innovative ways to create new styles. They recognize what is important for men, and what they need in a product to help them look their best. American Crew Precision Shave Gel is a non-lathering shaving gel that is applied easily and lightly, and washes clean from any razor without a fuss. Your skin will be left cool and refreshed. *Please note, American Crew are currently updating their product packaging to give it a fresh, new look. Packaging of this product is subject to variation from the visual shown.